Wednesday, 4 July 2012

Africa Fashion Week London 2012 (AFWL)

On the 3rd and 4th of August this year, talented designers from across the African continent will come together for a memorable event of glitz and glamour. The show will be hosted in London, Spitalfields Market Hall. The official partner for the event is MIZANI (Salon Brand division of L’oreal USA).
The show is aimed at showcasing unique African designs which have been incorporated with Western designs to produce chic yet classy looks.
This is the second of its kind since its launch last year. The African Fashion Week London 2012 year embraces African designers resident in the United Kingdom and also from across the African continent who have an eye for style.
As the countdown begins for the event, Londoners and other nationals waiting to attend the Olympics games which will kick off this summer will have the chance to catch a glimpse of what African designers and stylists have to offer. This will enhance the overall outlook on the continent as well as opening new doors for investment opportunities from potential investors who will be present.
Ronke Ademiluyi, CEO of Africa Fashion Week London says:
“We were astounded by the level of support shown to AFWL last year. This time round, we are taking things to a higher level, with a bigger venue it’s hoped the event will reach a higher magnitude. By promoting African fashion globally we hope to integrate African countries into the fashion industry and also contribute to the reduction of poverty by developing the fashion and textile industry”.
Ronke hopes to make this event the biggest African fashion show in the United Kingdom.

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